The new reading solution for a 'visual' child : From Oxford Learning Solutions

“Highly effective and deceptively simple, the Easyread System succeeds in making learning to read fun.”
Rebecca Abrams
Daily Telegraph
Families Columnist

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Easyread: A new attitude from Day 1, substantial progress in 3-4 weeks

Information for Potential Investors in
Oxford Learning Solutions Ltd

Introduction

Fact 1: One in five children leave primary school at 11 still unable to read and write proficiently (source: OECD).  That is 120,000 children in the UK and over 750,000 worldwide... every year.

Fact 2: Over the past 11 years we have developed the Easyread System, which has been getting results never seen before with the children who normally struggle.

For instance, Clare Hiley of Maidenbower School, Crawley said:

“In 18 years teaching reading to children with difficulties,
I have never had such good results in such a short time.”

You can look through the daily stream of testimonials we receive. And I can take you on a tour through the results we get.

Our Aim with Easyread

It is our aim with Easyread to change the existing pattern for ever, by making learning to read English easy for every child.

Easyread delivers the technical knowledge and support that the schools and parents need.  Together, we can teach the vast majority of those failing children to read in nine months.

What is Easyread and What Makes it Different

There are many reading systems. Easyread is different because it tackles the underlying causes of reading difficulty for each individual child.  We find there are seven common causes of difficulty. We have developed diagnostic processes and practical solutions to each of them.

It is that "whole waterfront" approach that is so effective.

We use online lessons that can be accessed from any computer, combined with a consultancy that helps the parent or teacher guide the child through the process successfully.

It's unique, it's cost effective, it works.

My Reason for Inviting Investment

We have always grown the business organically and from director loans, but we have two major growth plans we would like to put into operation:

Completion of the early-years and youth/adult versions (£30,000)

The existing system (Easyread Accelerator and Easyread Spellmagic) is currently optimised for 6-9 year-old children.   We have much of the work done for two new versions, suited to 3-5 year-olds (Foundation) and teenagers/adults (Maximizer).   We would like to accelerate their completion by recruiting new development talent. 

There are over 7 million English-speaking children starting school every year and over 50 million adults with reading and spelling difficulties in English-speaking countries (often with large government budgets allocated to helping them). So these versions have significant numbers of potential users.

Roll-Out of Secondary School Engagement (£40,000)

We are building relationships at the secondary school level. The complications at this stage, particularly with very negative psychology towards reading, can be substantial. So this will be a close partnership with each school, to do everything possible to get it right for these children, who are drinking in the Last Chance Saloon.

That involves having a local account manager consulting with the schools and liaising with our head office.

Contingency Funds (£30,000)

We are currently running at a break even level. Therefore we have not built up funds to deal with unexpected contingencies.

Return On Investment

We run Oxford Learning Solutions as a Social Enterprise.   There is some dispute over the definition of that term, so I will describe what it means to us!

Our principle aim is to maximise our delivery of improved educational experiences, through innovation. However, we run as a business rather than a charity. 

I strongly believe in enterprise and the principle of investor-return for input and risk, as the main engine to society.  I believe that the format of a business allows greater flexibility and energy to our operations.

So our ideal investor is someone who would consider gifting the money to a charity, but is happier with the prospect of a financial return that can then be redeployed elsewhere.

I certainly aim to make a good return on the investment I have already made in the project and I believe there is plenty of potential for that. 

But this would not be a suitable investment vehicle for someone who has the primary aim of just getting the maximum financial return in the shortest possible time.

If the project is of interest to you, please make contact with me by email.

 

- David Morgan, CEO Oxford Learning Solutions