Famous Dyslexics: Anita Roddick, Founder of The Body Shop

Anita Roddick was the founder of the wildly successful line of natural beauty products, The Body Shop. She was also dyslexic.

Like many entrepreneurs, Roddick struggled with her reading and spelling, but had great vision and gumption for starting new things. Newly married, in 1970, she and her husband opened a restaurant and hotel. Roddick had no prior business experience, but she caught the entrepreneurial bug and in 1976 added a cosmetics store to her resume: The Body Shop.

Within 6 months, she was able to open a second site. 15 years later, there were 700 branches worldwide. 15 years after that? 2000, plus a growing online presence.

Roddick was passionate about running an ethical business, and not just from a products point of view. She once said, “the business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed.”

For children struggling with reading difficulties like she did, she had one simple message:

“If you think you’re too small to have an impact, try going to bed with a mosquito!”

DSCN0462Sarah Forrest is Reading Specialist for the Easyread System, a groundbreaking online program for children with reading difficulties. For a free trial, visit www.easyreadsystem.com

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He’s now at grade average!

Thank you for the information. I think you should know that Paxton was very behind at the end of last year in his reading. We just had him tested for different learning disabilities and such and scored right in the middle of his grade level at the 50th percentile. We are very pleased with this and feel that his hard work with your program is a very large part of that success.

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I have joy knowing I’ve completed it!!!

Dear easy read,
I have been asked to send an email to you regarding my progress threw out the months. I think that my confidence has come on LOADS!!!It has helped my spelling and reading loads to. At points i really wanted to stop because i was getting annoyed but i carried on and now i have that joy knowing i have completed it!!!!!!

thank you so much, Elise

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She’s writing Harry Potter 9!

She has for the first time in her life sat down and written a 9 page book called Harry Potter 9. And she instigated a 2 page essay on Picasso at a play scheme about him. Her spelling is a big choice (drawing – jroing) but who cares – she’s loving telling stories!! Thank you Easy Read!!

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Case Study: Low confidence, guessing, and inconsistency…

Before Easyread, getting Harry to read anything was a real battle. He would skip words, use the pictures in books for clues, and stumble over even the simplest words. On one day he would read quite well, but on another he would be awful. His spelling was atrocious too, from small words to big ones. His confidence in himself was at an all-time low.

client imageAfter Harry’s mother Lucy found Easyread, things started to change. The program was very easy to use, the length of the lessons (15 minutes) was perfect, and the games were good fun for Harry. The way the program was set up made it very achievable in the rush of getting ready for school in the morning. Though it wasn’t all plain-sailing and fairy-tales all the way through, Harry was more often than not very happy to login for his lesson and he rarely missed a day. In all, it was a positive experience.

The results were initially slow to become obvious but it’s now clear that Easyread has made a huge impact. His confidence has really grown and he is now happily reading on his own – and enjoying it! Lucy listened to him read recently and was so proud at how amazing his reading was. He is now very fluent and reads tricky words without a problem. At a recent parents evening at school, his literacy teacher expressed how pleased she was with his effort and enthusiasm. Harry now works tremendously hard and gets good results. His reading is now above expectation for his age, and his spelling is right on target. Especially exciting was the revelation that Harry now has the confidence to read in front of his peers – he is always the first to put his hand up to read now!

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Vast improvement already!

We ARE already seeing a vast improvement in his reading and confidence. He is still loving Easyread and it continues to be a pleasure rather than a chore for both of us!!
We are delighted with the progress so far and feeling far more optimistic about next year at school as his improved reading is going to positively affect so much!

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